Gertner & Porter

Irish Pub / Hospitality / Craft Food & Spirits

Our goal was to create a distinctive identity for Gertner & Porter — an Irish pub where food, drink and conversation become part of one shared ritual. The brand needed to feel established and full of history, as if its name had been written above the same doorway for generations, while still appealing to a contemporary urban audience. The key challenge was to avoid the familiar visual clichés of Irish pubs: bright green palettes, shamrocks and excessive folklore. The identity had to communicate heritage without feeling theatrical, and tradition without becoming old-fashioned. It needed to bring together the warmth of a neighbourhood pub, the character of carefully crafted drinks and the confidence of a timeless establishment across every physical and digital touchpoint.

We built the identity around a heraldic emblem featuring two foxes, a shield and botanical ornamentation. The symbol feels discovered rather than invented, giving Gertner & Porter a believable history and a distinctive signature. Refined typography, muted blue, warm ochre and soft ivory create an atmosphere that feels noble yet welcoming, while natural textures add tactility and authenticity. The system extends across the pub façade, interiors, menus, glassware, food packaging, cheese wrapping, spirits labels, social media and photography. Each element tells the same story: tradition is not something displayed behind glass, but something experienced, shared and carried forward. The result is a cohesive brand world where old-world character meets modern hospitality — warm, memorable and unmistakably Gertner & Porter.